The Greater Rayalaseema Association of Telangana (GRAT) conducted a business forum meeting on Saturday, July 22, 2023, at its Panjagutta headquarters in Hyderabad. The meeting was organized by the forum coordinators Mr. Bharath Kumar Reddy, Mr. Madhusudhan Reddy, and Mr. Madhusudhan Chowdhary, who are also the annual members of GRAT. The purpose of the meeting was to exchange business referrals among the members and to discuss some proposals for improving the functioning and growth of the business forum.
The annual members of the association gathered for a meeting and began by singing the national anthem in unison. Then, they introduced themselves and their businesses to each other. The annual members from various sectors and industries shared their insights and experiences on the current market trends and opportunities.
The coordinator, Mr. Madhusudhan Reddy, explained the meeting's agenda and objectives and emphasized the need for regular one-to-one interactions among the members to foster mutual understanding and support.
The meeting also featured a guest speaker, Mr. Kartik, a renowned sales and marketing expert, who gave an inspiring talk on the importance of new-age marketing.
The forum members were delighted to hear from Mr. Kartik, a Sales & Marketing Expert, who shared his insights on digital marketing. Mr. Kartik has a rich and diverse background in enterprise and SMB business, spanning 18+ years and covering markets such as India, APAC, North America, and the Middle East. He specializes in helping SMEs with marketing, GTM, and business development strategies. He has also worked with renowned companies like Oracle, Dell, and Tricentis and many SMEs and startups in the past decade.
The speaker gave a presentation on new-age marketing, a strategy that enables small business owners to market their products and services effectively to a large customer base with low-cost methods. The presentation covered the following topics:
He gave an insightful presentation on the latest digital innovative strategies that help in business development. He explained how to market the products and services on social media platforms like Facebook, Instagram, and Twitter.
He also demonstrated how to create user-friendly e-commerce and mobile commerce platforms by using SEO techniques to improve visibility and reachability.
He emphasized the importance of elevating customer engagement through personalization of offers, products, and services.
He explained how to manage a customer relationship management tool to save customer data and send regular updates about products, services, and offers.
He illustrated how to leverage data for business growth by tracking data, analyzing data to understand average sales, and identify areas for improvement. He also introduced some AI tools for business growth.
He highlighted how influential marketing is a powerful tool for small businesses and how to collaborate with social media influencers to promote the brand and increase awareness.
A Q&A session was held where the annual members raised their questions and received clarifications from the experts. The chief guest, Mr. Kartik, was honored with a plant in an eco-friendly jute planter as a gesture of appreciation and environmental awareness. This is in line with GRAT's vision of promoting a greener earth.
A new activity was introduced for the upcoming business meetings: each annual member will have 8 minutes to present their business using a PowerPoint slide show. This will help showcase their achievements and challenges and foster collaboration and feedback.
The meeting ended with a vote of thanks by Mr. Madhusudhan Reddy, who thanked everyone for their participation and contribution.
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